What do you need to prove to get a new job? You need to show a potential employer that you are forward thinking, logical and appreciate attention to detail. This of course describes the BMW driver – someone who enjoys classic style! When a study by Cambridge University analysed the personality profiling of almost 2,000 people, they found that 90% of those that drove BMWs left a lasting good impression – most of all if they drove a 3 Series. So how else can driving a BMW help you get the job you want?
Making a first impression
A study by the University of York found that it only takes a matter of seconds for someone to make a first impression. We are judged by our appearance, our attractiveness, how trustworthy we look and our status. When you are going for a job interview, that first impression can be formed as you pull into the car park. If you turn up for a smart office job driving a 20 year old rusty, dented, Vauxhall Nova, it gives a very different impression than if you turn up in a smart BMW. Don’t let your chances of a good first impression be ruined before you’ve even got out of the car.
Does your car reflect your personality?
A car is much more than a way of getting from A to B, it can also give an indication of the type of person you are. Think of a VW Beetle, or a Camper Van, the personality traits of the person driving these vehicles are completely different to someone that is driving a pickup truck, or a cherry-red convertible. A luxury vehicle like a BMW sedan speaks of a driver who likes the little details and extras in life – someone who enjoys the finer things in life. They appreciate the driving experience as much as the journey. This is why a job interviewer might judge your personality based on your choice of car
A Classic Choice
BMWs are a classic car choice, no matter what era you choose. They hold their resale value well and last for a long time because of the quality of the workmanship and manufacturing. A BMW is built to last. By purchasing a car like this, you are showing a potential employer that you are thinking about the future and you appreciate good quality.
Showing Your Aspirations
There’s a well known saying when you’re going to a job interview – “Dress for the job you want, not for the job you have.” The same is true of your car. The car that you choose, shows what you aspire to. A potential employer wants to know that you aren’t just applying to fill a role. They want to see ambition, drive and a dream. In owning a BMW you are demonstrating that you aim high in terms of the car that you have. You can apply this confidence to a new job.
Driving a BMW can help you demonstrate a great first impression if you are going for a job interview. You are showing that you have good taste in cars and won’t settle for anything less that the best.
By Lucy Wyndham